Trademark licensing mission
The mission of ASU Trademarks and licensing is to protect, preserve and promote ASU’s goodwill and reputation as a center of academic, athletic, innovation and research excellence. The office’s roles include licensing third parties to manufacture and sell products and services that feature ASU’s logos and trademarks. This licensing program enables ASU to share in the financial benefits derived from the commercial use of ASU’s logos and trademarks. Students, faculty, staff, alumni and the general public support ASU and its mission through the purchase of licensed products and services.
In addition to licensing, the office serves as a resource to the ASU community by filing and maintaining ASU trademark and tradename registrations and serving as the contact point concerning general trademark inquiries and requests regarding registration, infringement and trademark protection. These activities are handled cooperatively with the Office of General Counsel and Enterprise Brand Strategy and Management.
