The Web Standards 2.0 SEO community of excellence for asu.edu meets monthly to receive updates and share ideas. Find meeting details on the Marketing Academy calendar.
FY22 presentations
March 2022
- Initial data outcomes: W. P. Carey’s rethink of their approach to undergraduate degree information
- Where to start with SEO if you short on time or people resources (or both)
February 2022
- Addressing duplicate content and content authority on asu.edu to improve user experience
January 2022
- The state of SEO for 2022, including the tips and changes the ASU community should be most aware of
September 2021
- New standards for content authority across asu.edu
- Search ranking/priority — internal and external
- Addressing duplicate content
- How to: Canonical tags
- Which duplicate content solution do I use for…
- “But I don’t want users to leave my site”
- Questions and requests
August 2021
- Page URLs
- Canonical tags
- Title tags
- Meta descriptions
- Heading tags
- Images
- Link anchor text
- Sitemap
- Robots.txt
- Questions and requests