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SEO community

The Web Standards 2.0 SEO community of excellence for asu.edu meets quarterly to receive updates and share ideas. Find meeting details on the Marketing Academy calendar.

 

2024 presentations

 

  • Anatomy of a SERP (with definitions and examples!)
  • Update profile and map entries — your presence on Google
  • Updates on Google and AI

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  • Using AI to scale content creation 
  • Going back to basics for good SEO

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2023 presentations

 

  • SEO Keyword Refresher
  • SEO Meta Titles
  • SEO Marketing Strategy
  • Live Demo

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  • SEO Data Refresher
  • SEO Strategy Meets Goals
  • Enter Google Analytics
  • Live Demo

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  • Branded vs. non-branded keywords
  • Keyword strategy vs. SEO strategy
  • ASU Online optimization process
  • What you can do

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  • What is schema?
  • Why use schema?
  • Schema in action
  • Schema and ASU
  • Questions

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  • Omnichannel Marketing
  • Data Informed Approach
  • SEO & Content
  • Content for SEO
  • Content Generation - Use Case

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