Brand execution guidelines

SEO community

FY23 presentations

April 2023

What is schema?
Why use schema?
Schema in action
Schema and ASU
Questions

February 2023

Omnichannel Marketing
Data Informed Approach
SEO & Content
Content for SEO
Content Generation - Use Case

December 2022

SEO Data Refresher
Google Search Console
UTM Parameters
YouTube Search
Questions

October 2022

Google’s helpful content update
Applying for graduation content
Indexing review: W. P. Carey Career Services Center
Q&A

August 2022

New standard for minimum text on a page
Writing for optimal user experience
Tips for writing web content
Beyond technical SEO (e.g. page speed, structured markup)
Website content organization
Reviewing and editing existing content

The Web Standards 2.0 SEO community of excellence for asu.edu meets bimonthly to receive updates and share ideas. Find meeting details on the Marketing Academy calendar.

FY22 presentations

April 2022

Creating SEO friendly pages without duplicating content (with MLFTC)
What tool to use when? What’s the difference?
Answers to questions you've asked in Slack
Content decision tree for asu.edu
Site definitions and purposes
Meeting cadence change and new Google Marketing Platform meetings

March 2022

Initial data outcomes: W. P. Carey’s rethink of their approach to undergraduate degree information
Where to start with SEO if you short on time or people resources (or both)

February 2022

Addressing duplicate content and content authority on asu.edu to improve user experience

January 2022

The state of SEO for 2022, including the tips and changes the ASU community should be most aware of

September 2021

New standards for content authority across asu.edu
Search ranking/priority — internal and external
Addressing duplicate content
How to: Canonical tags
Which duplicate content solution do I use for…
“But I don’t want users to leave my site”
Questions and requests

August 2021

Page URLs
Canonical tags
Title tags
Meta descriptions
Heading tags
Images
Link anchor text
Sitemap
Robots.txt
Questions and requests

FY21 community meetings

June 2021

What are site maps?
Creating and maintaining sitemaps
Sitemaps versus robots.txt
Review monthly performance data for asu.edu
Questions and requests

April and May 2021

Agenda:

Google Search Console training.
- What is Google Search Console?
- Who needs access?
- A 101-level introduction and walkthrough of GSC.
- When to use GA versus GSC for your data needs.
- What to do with the GSC notifications and alerts that pop up in your account —
- including a live walkthrough demo of an ASU unit’s account.
Review monthly performance data for asu.edu.
Questions and requests.

February 2021

Agenda:

Keyword research.
- Introduction.
- Tools and methods.
- Onsite optimization.
- User and content insights.
Review monthly performance data for asu.edu.
Questions and requests.

January 2021

Agenda:

Newly established SEO KPIs for asu.edu.
Google Data Studio workshop for your subdomain(s).
Review monthly performance data for asu.edu.
Review monthly search performance data for asu.edu.
Questions.

December 2020

New SEO Governance Board.
Goals of this community.
Brand Guide SEO launch.
Review monthly search performance data for asu.edu.
Access set up for Jan. 2021 dashboard (Google Data Studio) workshop.
Questions.

Quick links

Monthly web community meetings Monthly SEO community meetings ASU marketing and communications Slack community Request an asu.edu subdomain Unity Design System code library for asu.edu The Community Huddle newsletter

You may also be interested in

Additional standards that apply to asu.edu

Fonts and typography

Web accessibility

Requests and tools

Request web hosting

Request to launch a new asu.edu site

Adobe Creative Cloud library for XD: asu.edu UI Kit components

Additional resources

EdPlus marketing technology and analytics community meetings

Web standards 2.0 project report

ASU Academy workshop calendar

LinkedIn Learning