Brand execution guidelines
SEO community
The Web Standards 2.0 SEO community of excellence for asu.edu meets quarterly to receive updates and share ideas. Find meeting details on the Marketing Academy calendar.
2024 presentations
- Anatomy of a SERP (with definitions and examples!)
- Update profile and map entries — your presence on Google
- Updates on Google and AI
2023 presentations
- Branded vs. non-branded keywords
- Keyword strategy vs. SEO strategy
- ASU Online optimization process
- What you can do
- Omnichannel Marketing
- Data Informed Approach
- SEO & Content
- Content for SEO
- Content Generation - Use Case
Quick links
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Additional standards that apply to asu.edu