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SEO community

The Web Standards 2.0 SEO community of excellence for asu.edu meets quarterly to receive updates and share ideas. Find meeting details on the Marketing Academy calendar.

 

Community stakeholders

Allison Mills, Director, Content Strategy, EdPlus, @awlee8

Grant Stoltz, Associate Director, Marketing Technology and Analytics, EdPlus, @gstoltz

Hannah O'Regan, Assistant Director of Content Strategy, W. P. Carey Marketing and Communications, @horegan

Robert Lyman, Senior Director, Digital Engagement Strategy, Academic Enterprise Communications, @rlyman2

Sarah Hough, Executive Director of Digital Brand Creative, Enterprise Brand Strategy and Management, @shough 
 

2024 presentations

 

  • Anatomy of a SERP (with definitions and examples!)
  • Update profile and map entries — your presence on Google
  • Updates on Google and AI

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  • Using AI to scale content creation 
  • Going back to basics for good SEO

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2023 presentations

 

  • SEO Keyword Refresher
  • SEO Meta Titles
  • SEO Marketing Strategy
  • Live Demo

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  • SEO Data Refresher
  • SEO Strategy Meets Goals
  • Enter Google Analytics
  • Live Demo

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  • Branded vs. non-branded keywords
  • Keyword strategy vs. SEO strategy
  • ASU Online optimization process
  • What you can do

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  • What is schema?
  • Why use schema?
  • Schema in action
  • Schema and ASU
  • Questions

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  • Omnichannel Marketing
  • Data Informed Approach
  • SEO & Content
  • Content for SEO
  • Content Generation - Use Case

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