The Web Standards 2.0 SEO community of excellence for asu.edu meets monthly to receive updates and share ideas. Find meeting details on the Marketing Academy calendar.
FY23 presentations
August 2022
- New standard for minimum text on a page
- Writing for optimal user experience
- Tips for writing web content
- Beyond technical SEO (e.g. page speed, structured markup)
- Website content organization
- Reviewing and editing existing content
FY22 presentations
April 2022
- Creating SEO friendly pages without duplicating content (with MLFTC)
- What tool to use when? What’s the difference?
- Answers to questions you've asked in Slack
- Content decision tree for asu.edu
- Site definitions and purposes
- Meeting cadence change and new Google Marketing Platform meetings
March 2022
- Initial data outcomes: W. P. Carey’s rethink of their approach to undergraduate degree information
- Where to start with SEO if you short on time or people resources (or both)
February 2022
- Addressing duplicate content and content authority on asu.edu to improve user experience
January 2022
- The state of SEO for 2022, including the tips and changes the ASU community should be most aware of
September 2021
- New standards for content authority across asu.edu
- Search ranking/priority — internal and external
- Addressing duplicate content
- How to: Canonical tags
- Which duplicate content solution do I use for…
- “But I don’t want users to leave my site”
- Questions and requests
August 2021
- Page URLs
- Canonical tags
- Title tags
- Meta descriptions
- Heading tags
- Images
- Link anchor text
- Sitemap
- Robots.txt
- Questions and requests
FY21 community meetings
- What are site maps?
- Creating and maintaining sitemaps
- Sitemaps versus robots.txt
- Review monthly performance data for asu.edu
- Questions and requests
Agenda:
- Google Search Console training.
- What is Google Search Console?
- Who needs access?
- A 101-level introduction and walkthrough of GSC.
- When to use GA versus GSC for your data needs.
- What to do with the GSC notifications and alerts that pop up in your account —
- including a live walkthrough demo of an ASU unit’s account.
- Review monthly performance data for asu.edu.
- Questions and requests.
Agenda:
- Keyword research.
- Introduction.
- Tools and methods.
- Onsite optimization.
- User and content insights.
- Review monthly performance data for asu.edu.
- Questions and requests.
Agenda:
- Newly established SEO KPIs for asu.edu.
- Google Data Studio workshop for your subdomain(s).
- Review monthly performance data for asu.edu.
- Review monthly search performance data for asu.edu.
- Questions.
- New SEO Governance Board.
- Goals of this community.
- Brand Guide SEO launch.
- Review monthly search performance data for asu.edu.
- Access set up for Jan. 2021 dashboard (Google Data Studio) workshop.
- Questions.
Quick links
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