The Web Standards 2.0 SEO community of excellence for asu.edu meets monthly to receive updates and share ideas. Find meeting details on the Marketing Academy calendar.
2021 presentations
September 2021
- New standards for content authority across asu.edu
- Search ranking/priority — internal and external
- Addressing duplicate content
- How to: Canonical tags
- Which duplicate content solution do I use for…
- “But I don’t want users to leave my site”
- Questions and requests
August 2021
Agenda:
- Page URLs
- Canonical tags
- Title tags
- Meta descriptions
- Heading tags
- Images
- Link anchor text
- Sitemap
- Robots.txt
- Questions and requests
April and May 2021
Agenda:
- Google Search Console training.
- What is Google Search Console?
- Who needs access?
- A 101-level introduction and walkthrough of GSC.
- When to use GA versus GSC for your data needs.
- What to do with the GSC notifications and alerts that pop up in your account —
- including a live walkthrough demo of an ASU unit’s account.
- Review monthly performance data for asu.edu.
- Questions and requests.
February 2021
Agenda:
- Keyword research.
- Introduction.
- Tools and methods.
- Onsite optimization.
- User and content insights.
- Review monthly performance data for asu.edu.
- Questions and requests.
January 2021
Agenda:
- Newly established SEO KPIs for asu.edu.
- Google Data Studio workshop for your subdomain(s).
- Review monthly performance data for asu.edu.
- Review monthly search performance data for asu.edu.
- Questions.
2020 presentations
December 2020
- New SEO Governance Board.
- Goals of this community.
- Brand Guide SEO launch.
- Review monthly search performance data for asu.edu.
- Access set up for Jan. 2021 dashboard (Google Data Studio) workshop.
- Questions.
Quick Links
You may also be interested in
Additional standards that apply to asu.edu