Brand execution guidelines
SEO community
The Web Standards 2.0 SEO community of excellence for asu.edu meets quarterly to receive updates and share ideas. Find meeting details on the Marketing Academy calendar.
FY24 presentations
April 2024
- Anatomy of a SERP (with definitions and examples!)
- Update profile and map entries — your presence on Google
- Updates on Google and AI
FY23 presentations
June 2023
- Branded vs. non-branded keywords
- Keyword strategy vs. SEO strategy
- ASU Online optimization process
- What you can do
February 2023
- Omnichannel Marketing
- Data Informed Approach
- SEO & Content
- Content for SEO
- Content Generation - Use Case
December 2022
- SEO Data Refresher
- Google Search Console
- UTM Parameters
- YouTube Search
- Questions
October 2022
- Google’s helpful content update
- Applying for graduation content
- Indexing review: W. P. Carey Career Services Center
- Q&A
August 2022
- New standard for minimum text on a page
- Writing for optimal user experience
- Tips for writing web content
- Beyond technical SEO (e.g. page speed, structured markup)
- Website content organization
- Reviewing and editing existing content
FY22 presentations
April 2022
- Creating SEO friendly pages without duplicating content (with MLFTC)
- What tool to use when? What’s the difference?
- Answers to questions you've asked in Slack
- Content decision tree for asu.edu
- Site definitions and purposes
- Meeting cadence change and new Google Marketing Platform meetings
March 2022
- Initial data outcomes: W. P. Carey’s rethink of their approach to undergraduate degree information
- Where to start with SEO if you short on time or people resources (or both)
February 2022
- Addressing duplicate content and content authority on asu.edu to improve user experience
January 2022
- The state of SEO for 2022, including the tips and changes the ASU community should be most aware of
September 2021
- New standards for content authority across asu.edu
- Search ranking/priority — internal and external
- Addressing duplicate content
- How to: Canonical tags
- Which duplicate content solution do I use for…
- “But I don’t want users to leave my site”
- Questions and requests
August 2021
- Page URLs
- Canonical tags
- Title tags
- Meta descriptions
- Heading tags
- Images
- Link anchor text
- Sitemap
- Robots.txt
- Questions and requests
FY21 community meetings
- What are site maps?
- Creating and maintaining sitemaps
- Sitemaps versus robots.txt
- Review monthly performance data for asu.edu
- Questions and requests
Agenda:
- Google Search Console training.
- What is Google Search Console?
- Who needs access?
- A 101-level introduction and walkthrough of GSC.
- When to use GA versus GSC for your data needs.
- What to do with the GSC notifications and alerts that pop up in your account —
- including a live walkthrough demo of an ASU unit’s account.
- Review monthly performance data for asu.edu.
- Questions and requests.
Agenda:
- Keyword research.
- Introduction.
- Tools and methods.
- Onsite optimization.
- User and content insights.
- Review monthly performance data for asu.edu.
- Questions and requests.
Agenda:
- Newly established SEO KPIs for asu.edu.
- Google Data Studio workshop for your subdomain(s).
- Review monthly performance data for asu.edu.
- Review monthly search performance data for asu.edu.
- Questions.
- New SEO Governance Board.
- Goals of this community.
- Brand Guide SEO launch.
- Review monthly search performance data for asu.edu.
- Access set up for Jan. 2021 dashboard (Google Data Studio) workshop.
- Questions.
Quick links
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