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Brand execution guidelines

SEO community

The Web Standards 2.0 SEO community of excellence for asu.edu meets monthly to receive updates and share ideas. Find meeting details on the Marketing Academy calendar.

2021 presentations

September 2021

  • New standards for content authority across asu.edu
  • Search ranking/priority — internal and external
  • Addressing duplicate content
  • How to: Canonical tags
  • Which duplicate content solution do I use for…
  • “But I don’t want users to leave my site”
  • Questions and requests

View slides

August 2021


Agenda: 

  • Page URLs
  • Canonical tags
  • Title tags
  • Meta descriptions
  • Heading tags
  • Images
  • Link anchor text
  • Sitemap
  • Robots.txt
  • Questions and requests

View slides

April and May 2021


Agenda: 

  • Google Search Console training.
    • What is Google Search Console?
    • Who needs access?
    • A 101-level introduction and walkthrough of GSC.
    • When to use GA versus GSC for your data needs.
    • What to do with the GSC notifications and alerts that pop up in your account —
    • including a live walkthrough demo of an ASU unit’s account.
  • Review monthly performance data for asu.edu.
  • Questions and requests.

View slides

February 2021


Agenda:

  • Keyword research.
    • Introduction.
    • Tools and methods.
    • Onsite optimization.
    • User and content insights.
  • Review monthly performance data for asu.edu.
  • Questions and requests.

View slides

January 2021


Agenda:

  • Newly established SEO KPIs for asu.edu.
  • Google Data Studio workshop for your subdomain(s).
  • Review monthly performance data for asu.edu.
  • Review monthly search performance data for asu.edu.
  • Questions.

View slides

2020 presentations

December 2020

 

  • New SEO Governance Board.
  • Goals of this community.
  • Brand Guide SEO launch.
  • Review monthly search performance data for asu.edu.
  • Access set up for Jan. 2021 dashboard (Google Data Studio) workshop.
  • Questions. 

View slides