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ASU brand font license

Neue Haas Grotesk is the primary typeface for ASU-branded marketing and communications materials made in Adobe software for print, digital and video formats. Learn more about Neue Haas Grotesk.

If you’re not using Adobe Creative Suite for your projects, Arial is the approved backup option. Learn more about ASU’s digital and web font standards.

Neue Haas Grotesk font in Adobe program

How to get a copy of the font

Adobe font

University employees

The brand font, Neue Haas Grotesk, is available through ASU’s Adobe enterprise license as an Adobe Font. ASU staff and students wishing to use the font must have an ASU Adobe Creative Cloud license. Learn more about the Adobe Creative Cloud at ASU.

The font is activated through the Adobe Fonts website with the user’s ASURITE ID and will sync with local Adobe software on the computers where the user is signed in. There is a limit to two devices per user on Adobe logins.

Users are only approved to activate and use Neue Haas Grotesk, not any other fonts, for use on behalf of ASU.

Discuss any questions with your unit’s lead communicator. Clear communication with leads will prevent confusion and improve the process time necessary to implement updates. 

Find your lead communicator

If users have any previous brand fonts including Akzidenz Grotesk Pro, Akzidenz Grotesk BQ, Berthold Akzidenz Grotesk or others on their computers, they should begin transitioning to Neue Haas Grotesk through Adobe Fonts. All materials should be transitioned, with full transition complete by July 1, 2023. 

All previous versions of Akzidenz Grotesk are no longer licensed for brand use by ASU and will be removed from computers on July 1, 2023.

Activate Neue Haas Grotesk, the ASU brand font

how to install the ASU brand fonts

Vendors, partners and collaborators

Vendors, partners and collaborators may use Neue Haas Grotesk through their own Adobe Creative Cloud license. 

Font files may not be shared with production vendors, such as printers. Production vendors must have their own Adobe Creative Cloud license to use the font. More information is on the Adobe font licensing site.

Under no conditions should the ASU font be shared from university employees to third-party creative services companies.

Activate Neue Haas Grotesk, the ASU brand font

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