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ASU brand font license

Akzidenz Grotesk Standard is the primary typeface for ASU-branded marketing and communications for large audiences. The steps below outline how to secure your license.

How to get a copy of the font and secure your license

University employees

The university has secured a limited number of licenses of this font for campus communicators.

Approval is required and the font must be installed by UTO. Sharing of font files among users is strictly prohibited by the font license.

Font files may only be shared with production vendors, such as printers, for one-time use as part of a packaged file, for example a printed booklet. Production vendors may not store or reuse the font on other projects.

Any time users have a change to their work computers or other need to reinstall the font, the UTO team needs to track these changes via a new font request and revocation of previous license.

If users have any previous versions of the font including Akzidenz Grotesk Pro, Akzidenz Grotesk BQ, Berthold Akzidenz Grotesk or others, please request a new installation of Akzidenz Grotesk Std using the form linked below. All previous versions are no longer licensed and will be removed when you receive the licensed font files.

Request a license for an ASU-owned computer

Third-party vendors

Third-party vendors must purchase the ASU license through the font owner, Berthold Type Group LLC.

Under no conditions should the ASU font package be shared from university employees to third-party creative services companies.

For special pricing and tracking purposes, each vendor will need to complete an online form, agree to the Berthold Direct Terms and Conditions, and arrange for direct payment to Berthold. By doing so, third parties that have purchased the custom SKU are permitted to create material only for ASU for ALL usage covered under ASU's Enterprise License.

Purchase a third-party vendor license from Berthold Type Foundry for Akzidenz Grotesk.


All users of the font must adhere to the usage rights and limitations for specific weights of the font in specific media. Learn more.

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