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The Enterprise Marketing Hub is a full-service marketing agency that advances the prestige of and affinity for the ASU brand.
Dan Dillon Jr. was appointed ASU chief marketing officer and senior vice president in September 2013. He has driven the successful launch and subsequent operations of the ASU Enterprise Marketing Hub and built and shaped its award-winning staff. His primary focus is the advancement of affinity for the university, including the enhancement and consistency of brand integrity and innovative, impactful marketing activities across ASU.
Dillon is a seasoned executive with more than 25 years in domestic and global general management roles in the highly competitive consumer packaged goods and restaurant industries. Dillon has served in C-level and executive positions for leading U.S. companies, including General Mills, Keebler, Nabisco, Heinz, Con Agra, and Coca-Cola. Prior to coming to ASU and launching the Enterprise Marketing Hub, Dillon was chief marketing officer at Outback Steakhouse and most recently the executive vice president at Ruby Tuesday Inc.
Dillon received his BA from St. Anselm College in New Hampshire and MBA from Bentley College (Massachusetts). He lives in Phoenix with his wife Laura and their two sons, Tripp and Drew.
Jill Andrews, managing director of creative services and marketing, joined the ASU Enterprise Marketing Hub in June 2015. She nurtures and directs a creative community that brings the ASU brand to life. In her role, she is responsible for articulating university brand standards, driving the creative featured in university advertising and marketing campaigns, and leading creative production management for the Hub and the ASU Print and Imaging Lab.
She and her teams have earned regional and national recognition, including Emmys, CASE Circle of Excellence awards and multiple President's Award for Innovation honors that reflect significant contributions to ASU and higher education through the creation, development and implementation of innovative projects, programs, initiatives, services and techniques.
Andrews joined ASU in 1999 and brings a unique depth of knowledge and experience to the Hub executive team, working in a range of leadership roles across the university during a time of unprecendented growth, advancement and recognition. She has directed marketing efforts focused on branding, recruiting, student affairs, faculty and academic affairs, alumni and extended education at ASU.
Before joining ASU, she held marketing and communications positions for nonprofit organizations and national media relations and public relations firms.
An ASU alumna, Andrews holds a Master of Public Administration and a bachelor's degree in communication from the university. She lives in the Phoenix-Scottsdale Arcadia neighborhood with her husband Brian, an ASU alumnus, and two children, Kyle and Chloe.
Martha Byrd joined the ASU Enterprise Marketing Hub in July of 2017, leading a new office focused on alumni engagement and impact. In this role, she works across the university to increase alumni affinity.
Before joining the Hub, Byrd was vice president of the ASU Alumni Association, responsible for the oversight of fiscal and business services, marketing and membership, member services and alumni records, the association's travel program, legislative advocacy, business relations and Old Main’s building operations, including its use as an events venue. Prior to the her time at the ASU Alumni Association, Byrd was advisor to the vice provost for enrollment management at ASU, assisting with projects related to increasing university enrollment and retaining high-ability students, including interim director of the scholarship office.
Most of her professional career at ASU has been in University Undergraduate Admissions, where she initially led the scholar recruitment division. Ultimately, she became dean of University Undergraduate Admissions, working collaboratively with the colleges and schools to meet university enrollment targets. During her time as dean, ASU enrolled the largest freshmen class in the country three years in a row, while increasing the student and demographic profile of first-year students, as well as transfer and international students. In this role, she was responsible for new student orientation, school relations, scholar recruitment, international undergraduate admissions and applicant services for ASU's four metro Phoenix campuses. Byrd also has worked for the Mary Lou Fulton Teachers College; Barrett, the Honors College at ASU; and the Ira A. Fulton Schools of Engineering.
Byrd lives in nearby Chandler with her husband and two daughters. She received her bachelor's degree in psychology from Springfield College (Mass.) and is an alumnus of ASU, earning her master's degree in educational leadership and policy studies.
Cindy Casper joined the ASU Enterprise Marketing Hub in October 2014 as senior director, constituent knowledge and insights. She was elevated to managing director in January 2016. In her role, Casper leads a team of researchers and statisticians who provide strategic insights to inform marketing strategy.
Casper joined ASU after building and managing the insights function for Sam's Club. Prior to that, she worked as director of consumer insights for American Greetings and also led marketing effectiveness initiatives for Jo-Ann Stores and OfficeMax. She began her career on the research supplier side with roles at ARS Group and Synovate.
A native of Ohio, Casper lives with her family in nearby Fountain Hills. She is an alumna of Bowling Green State University (BAC 1989, MBA 1991). She completed all but her dissertation toward a PhD in marketing from Case Western Reserve University.
Ann Toca joined the Enterprise Marketing Hub in November 2013 as the office's first executive appointment under Chief Marketing Officer Dan Dillon. She oversees the development and implementation of brand strategies that build and advance ASU brand strength, including the launch and implementation of the Core Brand Group to improve brand engagement and perceptions. Through her role on the ASU Brand Council, Toca secures and monitors ASU's brand assets while actively pursuing effective strategies to ensure trademark integrity. She works closely with the Hub's knowledge and insights team to identify market research priorities and integrate insights into the Hub's marketing and communications strategies and oversees media planning and buying with the goal of building brand awareness and excellence perceptions of the university.
Prior to joining the Hub, Toca led an ASU Foundation team responsible for development communications and media relations strategies. She played leadership roles in the foundation’s strategic planning and original crowd-funding efforts, as well as the development of a university affinity program, selection and deployment of a CRM system, creation of the university’s advertising campaigns, and the re-launch of the university’s website in 2013 to advance recruiting goals and enable ease of use for all university constituents. She worked with design visionary Bruce Mau in 2008 on the creation of ASU's brand look and feel and published the precursor to today's brand guidelines.
Toca's professional background includes more than 20 years in consumer packaged goods and agencies prior to joining ASU in 2006. She is a summa cum laude graduate of ASU's W. P. Carey School of Business, earning a BS in marketing. Her daughter is a junior at ASU studying elementary education, and her son is a high school senior. Ann has nine siblings and was the first in her family to receive a university degree. She lives in nearby Scottsdale Ranch with her son, dog and two cats, and outside of ASU enjoys family, discovering new restaurants, exploring her new neighborhood and volunteering.
The Hub shares guidelines, best-practices, training sessions, events and listserves to connect communicators and to bring clarity and quality to ASU marketing.