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The Hub exists to build the strength of, interest in and affinity for ASU and its family of brands.
Arizona State University has developed a new model for the American research university, creating an institution committed to excellence, access and impact.
ASU underwent some radical changes in designing that model, including a massive reorganization of our institution. We have torn down walls between disciplines and encouraged collaboration among diverse units. We have altered the trajectory of the university and re-evaluated the role that universities play in society, in the economy and in education at all levels. We have changed the relationship between ASU and the State of Arizona.
We also reevaluated the role that marketing plays in establishing an enduring brand and - in true ASU fashion - we designed and built the first-of-its-kind Enterprise Marketing Hub. The Hub is a unique hybrid of a marketing department, agency, consultancy and “general contractor.” The Hub uncovers and utilizes constituent and brand insights that are at the core of all Hub strategies. These data and insights are shared throughout the ASU enterprise in order to help others achieve their marketing objectives and collectively build ASU and its family of brands.
The 100+ person Hub is described as an all-star collection of individuals who possess a unique combination of deep knowledge, a passion for experimentation, and an unrelenting dedication towards building a highly collaborative environment where talents and ideas combine to drive new innovations.
Members of the Enterprise Marketing Hub are well accomplished in their fields and contribute a high level of expertise to ASU. The team builds rewarding relationships throughout the ASU enterprise by providing sound counsel, mentoring and dedication. In addition, The Enterprise Marketing Hub is surrounded by unique partnerships and external support that provide additional inspiration and expertise to the enterprise. Through partnerships with Coca Cola, Starbucks, Google, Lavidge and others, the Enterprise Marketing Hub is able to counsel and partner with its constituents to deliver first-of-its-kind marketing in the higher education sector.
Dan Dillon Jr. was appointed ASU chief marketing officer and senior vice president in September 2013. He has driven the successful launch and subsequent operations of the ASU Enterprise Marketing Hub and built and shaped its award-winning staff. His primary focus is the advancement of affinity for the university, including the enhancement and consistency of brand integrity and innovative, impactful marketing activities across ASU.
Dillon is a seasoned executive with more than 25 years in domestic and global general management roles in the highly competitive consumer packaged goods and restaurant industries. Dillon has served in C-level and executive positions for leading U.S. companies, including General Mills, Keebler, Nabisco, Heinz, Con Agra, and Coca-Cola. Prior to coming to ASU and launching the Enterprise Marketing Hub, Dillon was chief marketing officer at Outback Steakhouse and most recently the executive vice president at Ruby Tuesday Inc.
Dillon received his BA from St. Anselm College in New Hampshire and MBA from Bentley College (Massachusetts). He lives in Phoenix with his wife Laura and their two sons, Tripp and Drew.
Ann Toca joined the Hub in November 2013 as the office's first executive appointment under CMO Dan Dillon. She oversees the development and implementation of brand strategies that build and advance ASU brand strength, including the launch and implementation of the Core Brand Group to improve brand engagement and perceptions. She works closely with the Hub's knowledge and insights team to identify market research priorities and integrate insights into the Hub's marketing and communications strategies. Ann has oversight of media buying, marketing technologies, affinity platforms, the Alumni Engagement and Impact Office and the Hub’s support operations including HR, finance and IT.
Prior to joining the Hub, Toca led an ASU Foundation team responsible for development communications and media relations strategies. In that capacity, she worked with design visionary Bruce Mau in 2008 on the creation of ASU's brand look and feel and published the precursor to today's brand guidelines.
Toca's professional background includes more than 25 years in consumer packaged goods and agencies prior to joining ASU in 2006. She is a summa cum laude graduate of ASU W. P. Carey School of Business, earning a BS in marketing. Ann has nine siblings and was the first in her family to receive a university degree.
Jill Andrews, managing director of creative services and marketing, joined the ASU Enterprise Marketing Hub in June 2015. She nurtures and directs a creative community that brings the ASU brand to life. In her role, she is responsible for articulating university brand standards, driving the creative featured in university advertising and marketing campaigns, producing key ASU digital experiences, and leading creative production management for the Hub and providing executive oversight of the ASU Print and Imaging Lab.
She and her teams have earned regional and national recognition, including Emmys, CASE Circle of Excellence awards and multiple President's Award for Innovation honors that reflect significant contributions to ASU and higher education through the creation, development and implementation of innovative projects, programs, initiatives, services and techniques.
Andrews joined ASU in 1999 and brings a unique depth of knowledge and experience to the Hub executive team, working in a range of leadership roles across the university during a time of unprecedented growth, advancement and recognition. She has directed marketing efforts focused on branding, recruiting, student affairs, faculty and academic affairs, alumni and extended education at ASU.
Before joining ASU, she held marketing and communications positions for nonprofit organizations and national media relations and public relations firms.
An ASU alumna, Andrews holds a Master of Public Administration and a bachelor's degree in communication from the university. She lives in the Phoenix-Scottsdale Arcadia neighborhood with her husband Brian, an ASU alumnus, and two children, Kyle and Chloe.
Cindy Casper joined the ASU Enterprise Marketing Hub in October 2014 as senior director, constituent knowledge and insights. She was elevated to managing director in January 2016. In her role, Casper leads a team of researchers and statisticians who provide strategic insights to inform marketing strategy.
Casper joined ASU after building and managing the insights function for Sam's Club. Prior to that, she worked as director of consumer insights for American Greetings and also led marketing effectiveness initiatives for Jo-Ann Stores and OfficeMax. She began her career on the research supplier side with roles at ARS Group and Synovate.
A native of Ohio, Casper lives with her family in nearby Fountain Hills. She is an alumna of Bowling Green State University (BAC 1989, MBA 1991). She completed all but her dissertation toward a PhD in marketing from Case Western Reserve University.
Martha Byrd joined the ASU Enterprise Marketing Hub in July of 2017, leading a new office focused on alumni engagement and impact. In this role, she works across the university to increase alumni affinity.
Before joining the Hub, Byrd was vice president of the ASU Alumni Association, responsible for the oversight of fiscal and business services, marketing and membership, member services and alumni records, the association's travel program, legislative advocacy, business relations and Old Main’s building operations, including its use as an events venue. Prior to the her time at the ASU Alumni Association, Byrd was advisor to the vice provost for enrollment management at ASU, assisting with projects related to increasing university enrollment and retaining high-ability students, including interim director of the scholarship office.
Most of her professional career at ASU has been in University Undergraduate Admissions, where she initially led the scholar recruitment division. Ultimately, she became dean of University Undergraduate Admissions, working collaboratively with the colleges and schools to meet university enrollment targets. During her time as dean, ASU enrolled the largest freshmen class in the country three years in a row, while increasing the student and demographic profile of first-year students, as well as transfer and international students. In this role, she was responsible for new student orientation, school relations, scholar recruitment, international undergraduate admissions and applicant services for ASU's four metro Phoenix campuses. Byrd also has worked for the Mary Lou Fulton Teachers College; Barrett, the Honors College at ASU; and the Ira A. Fulton Schools of Engineering.
Byrd lives in nearby Chandler with her husband and two daughters. She received her bachelor's degree in psychology from Springfield College (Mass.) and is an alumnus of ASU, earning her master's degree in educational leadership and policy studies
The Hub shares guidelines, best-practices, training sessions, events and listserves to connect communicators and to bring clarity and quality to ASU marketing.