Brand execution guidelines
Google Marketing Platform (GMP) community
The Google Marketing Platform (GMP) community meets bi-monthly to share best practices and use cases. Find meeting details on the The Academy calendar.
2024 presentations
March 2024
- Google Analytics
- Optimizely
- Google Tag Manager
- Google Looker Studio
2023 presentations
January 2023
- GA4 background and overview
- Demo of explorer reports
- ASU + GA4 + sGTM
- Question and answer session
2022 presentations
November
- Tealium: Connecting data so ASU can connect with students
- User experience
- Personalizing strategic communications
- Supporting prospective learners
- Supporting current learners
- Integrating with other technologies
- Optimizing paid media outreach strategies
September
- Enrollment Services data layer project
- Google Tag Manager server container update
- Google DataStudio product release updates
July
- Google Analytics: User behavior
- Enterprise Data Layer
- Enterprise SEO Dashboard
- Google Optimize: A/B testing and personalization
Quick links
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Additional standards that apply to asu.edu