ForeSee is Arizona State University’s Voice of the Customer enterprise solution which captures and measures the full journey of our key constituents on the asu.edu ecosystem. With ForeSee, we can gather feedback in a way that allows us to prioritize impactful business drivers.
ForeSee uses a proven predictive model for CX measurement with the cause-and-effect framework, which predicts future behaviors like likelihood to recommend ASU, likelihood to return and request information based on current web visitors' attitudes.
How does ForeSee work?
The ForeSee platform works by presenting ASU website visitors with survey questions that are geared towards uncovering areas of improvement related to their web experience. ForeSee surveys are triggered at randomized points in time while users browse the ASU web ecosystem on desktop and mobile devices.The data collected via these surveys is available for analysis via the ForeSee CX Suite and Advanced Analytics Portal. The ForeSee survey is currently set up with a sampling percentage(SP) of 50 and loyalty factor(LF) of 2, meaning that the web visitor has a 50% chance of receiving the invite pop up by the second page they visit. The survey settings can be customized to have a higher or lower sampling percentage and loyalty factor.
ForeSee is currently an enterprise wide tool with unlimited user seats provided by the Enterprise Marketing Hub. Units do not need to pay to use it.
As ASU’s enterprise survey platform, ForeSee enables you to:
- Continuously measure the web experience of key constituents
- Identify important website elements for prioritization during improvement projects
- Add website feedback buttons to your sites
- Uncover user pain points and sentiments, as well as improvement opportunities by analyzing open ended feedback from key constituents