Welcome

To access the Enterprise Brand and Marketing Guide, please tell us who you are.

Executing the brand

Home / Social media / Social media policy

Social media policy

The use of social media platforms and associated services (“Services”) by individuals in their official capacities as university employees is subject to the terms and conditions of Arizona State University policies.

Scope of policy

This policy establishes the criteria and procedure for creating an Arizona State University presence or participation on social media sites on behalf of the University, which includes, but is not limited to:

  1. Media sites established by the university on ASU-owned domains.
  2. Accounts on external sites such as Facebook, Foursquare, Flickr, Google, Instagram, LinkedIn, Meerkat, Periscope, Pinterest, Snapchat, Tumblr, Twitter, Vine, YouTube, etc., and any other existent or future platform on behalf of the University.
  3. Personal accounts on external sites that are approved for use or participation by University employees as part of their job duties.

University-sponsored platforms

All sites created on behalf of the university or any of its constituent units must have a clear marketing plan for use and promotion. All managers must also have an understanding of university policies. To learn more about these policies, please go to socialmedia.asu.edu.

Confidential and private information

ASU-owned social media resources or accounts shall not be used to disclose or disseminate any confidential or protected information, including, but not limited to: (1) personnel information of any ASU employee; (2) information that is protected under FERPA, HIPAA or any other legal privilege or confidentiality; (3) proprietary information of others without their permission, such as copyright- or trademark-protected information; or (4) ASU’s proprietary information, without permission from an appropriate authority at ASU.

Employee use

Visit the university’s Social Media Guide for best practices. This serves as ASU’s guideline for the strategy, development and management of social media sites. It centrally houses tools and resources, highlights relevant training opportunities, and connects the social media community at ASU.

Expressing opinions

ASU respects the freedom of speech and First Amendment rights of the university community. Please be mindful of your colleagues, students and the community as a whole in your use of social media. While constructive criticism can be a healthy part of a conversation, ASU sites will not allow use that discriminates or harasses other members of the university community or negatively impacts ASU’s reputation or integrity, or that may otherwise violate University policies. The University reserves the right to remove in its sole discretion any content that it considers to violate the terms of this or any other university policy.

Monitoring

Sites created on behalf of the university are not private and may be monitored to ensure compliance with all University policies.

Cross-references

ACD 125: Computer, Internet and Electronic Communications Information Management Policy

ACD 123 Misuse of University Assets

SPP 1101: Personnel Records

ACD 811: Access to and Release of Official Personnel Records Information

ACD 401: Nondiscrimination, Anti-Harassment and Nonretaliation

ACD 204-01: Code of Ethics

ACD 204-02: Standards of Professional Conduct for Faculty Members and Academic Professionals

ACD 205-01: Political Activity and Lobbying

SPP 801: Employee Conduct and Work Rules

SPP 813: Code of Conduct for Business Activities

SPP 814: Violence in the Workplace

SSM 104-02: Handling Disruptive, Threatening or Violent Individuals on Campus

SSM 104-03: Hazing Prevention