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Publishing guidelines

In this section you will find guidelines for social media publishing through Hootsuite, the recommended social media publishing tool for the ASU enterprise. Learn more about the ASU Enterprise Hootsuite license, and if your unit qualifies for a seat.

How to publish through Hootsuite

These embedded presentations are living documents; make sure that you check back regularly for new updates.

ASU Social Media: Training: Publishing in Hootsuite

Social publishing deadlines

Use these deadlines as a guideline for content creation. As a caveat, remember that social media is a fast-moving communications channel, so be prepared to pause or remove any scheduled post in case of an emergency or a crisis, regardless if it’s the weekend or a holiday. If you are on vacation, make sure that someone will have access to the social media accounts in case content needs to be changed, or preempted.

Regular week

Day when content should be scheduled in Hootsuite/native platform, by 4 p.m.

Live date (when post goes live)

Monday

Wednesday

Tuesday

Thursday

Wednesday

Friday

Thursday

Saturday/ Sunday

Friday

Monday/ Tuesday

Holiday week

This schedule works for any holiday that falls on a Monday, but for moving holidays (like 4th of July, Veterans Day, New Year’s, Christmas) create a specific schedule that fulfills your needs. As a good rule of thumb, allow two business days from when you receive the content to when it is supposed to go live. 

Day when it should be scheduled in Hootsuite/native platform, by 4 p.m.

Live date (when post goes live)

Monday

Wednesday/ Thursday

Tuesday

Thursday/ Friday

Wednesday

Friday/ Saturday

Thursday

Sunday/ Monday

Friday

Tuesday/ Wednesday

Thanksgiving Week

Since the Thanksgiving holiday is typically the longest holiday observed by the university, feel free to follow this schedule in order to streamline content creation that is scheduled to go live during the holiday, as well as immediately after.

Day when it should be scheduled in Hootsuite/ native platform, by 4 p.m.

Live date (when post goes live)

(Week prior to Thanksgiving)

Monday

Wednesday/ Thursday

Tuesday

Thursday/ Friday

Wednesday

Friday/ Saturday

Thursday

Sunday/ Monday

Friday

Tuesday/ Wednesday