Social media

ASU policy

The use of social media platforms and associated services (“Services”) by individuals in their official capacities as university employees is subject to the terms and conditions of ASU policies.

Scope of policy

This policy establishes the criteria and procedure for creating an ASU presence or participation on social media sites on behalf of the university, which includes, but is not limited to:

  1. Media sites established by the university on ASU-owned domains.

  2. Accounts on external sites such as Facebook, Instagram, LinkedIn, Medium, Pinterest, Snapchat, TikTok, Tumblr, Twitter, YouTube, etc., and any other existing or future platform on behalf of the university.

  3. Personal accounts on external sites that are approved for use or participation by university employees as part of their job duties.

University sponsored platforms

All sites created on behalf of the university or any of its constituent units must have a clear marketing plan for use and promotion. All managers must also have an understanding of university policies. To learn more about these policies, please visit brandguide.asu.edu.

Confidential and private information

ASU-owned social media resources or accounts shall not be used to disclose or disseminate any confidential or protected information, including, but not limited to: (1) personnel information of any ASU employee; (2) information that is protected under FERPA, HIPAA or any other legal privilege or confidentiality; (3) proprietary information of others without their permission, such as copyright- or trademark-protected information; or (4) ASU’s proprietary information, without permission from an appropriate authority at ASU. For more information visit ogc.asu.edu.

European Union General Data Protection Regulation Compliance

What is the GDPR? 

The General Data Protection Regulation is a privacy law that is interpreted and enforced by all countries in the EU (and Switzerland). The GDPR became effective in May 2018. It is based on the premise that each person has the fundamental right to control their personal data and how it is used.

GDPR expands the definition of personal data

Personal data means any information that can identify a person, directly or indirectly, such as a name, birthdate, address, ID number, location data, IP address, or a factor specific to the person’s physical, physiological, genetic, mental, economic, cultural, or social identity.

The GDPR provides extra protection to some personal data such as: racial or ethnic origin; political opinions; religious or philosophical beliefs; genetic data; biometric data; health data; and sex life or sexual orientation.

NOTE: The GDPR protects data that ASU could otherwise share, e.g., names, email addresses and birth dates.

More information:

European Union General Data Protection Regulation (GDPR) Compliance

Privacy Guidance for social media

Expressing opinions

ASU respects the freedom of speech and First Amendment rights of the university community. Please be mindful of your colleagues, students and the community as a whole in your use of social media. While constructive criticism can be a healthy part of a conversation, ASU sites will not allow use that discriminates or harasses other members of the university community or negatively impacts ASU’s reputation or integrity, or that may otherwise violate university policies. The university reserves the right to remove in its sole discretion any content that it considers to violate the terms of this or any other university policy. For more information visit the Academic Affairs Manual.

Monitoring

Social media profiles created on behalf of the university are not private and may be monitored to ensure compliance with all university policies.

Copyright

For questions regarding copyright, we recommend reaching out to ASU’s Office of General Counsel.

More information: Digital Millennium Copyright Act, Overview for Institutions of Higher Education

Trademarks and licensing

ASU has more than 100 federally registered and pending marks. Find best practices on how to use these through our communications (including social media).

More information:

ASU's Office of General Counsel

ASU social media policy

European Union General Data Protection Regulation (GDPR) Compliance

Privacy guidance for social media

Related Arizona State University policies:

ACD 125: Computer, Internet and Electronic Communications Information Management Policy

ACD 123 Misuse of University Assets

SPP 1101: Personnel Records

ACD 811: Access to and Release of Official Personnel Records Information

ACD 401: Nondiscrimination, Anti-Harassment and Nonretaliation

ACD 204-01: Code of Ethics

ACD 204-02: Standards of Professional Conduct for Faculty Members and Academic Professionals

ACD 205-01: Political Activity and Lobbying

SPP 801: Employee Conduct and Work Rules

SPP 813: Code of Conduct for Business Activities

SPP 814: Violence in the Workplace

SSM 104-02: Handling Disruptive, Threatening or Violent Individuals on Campus

SSM 104-03: Hazing Prevention