
August 2023

Summer Camp 2023 is in the rearview, but the memories of what we learned from our four days together live on! This month, we’re taking one last look back at some of the most talked about resources and tips we gathered.
Canva for the ASU enterprise
Designing with Canva was one of the most highly-rated sessions at Summer Camp and we have set up an enterprise team account with the ASU brand kit. Seats will be $149.00 in fiscal year 2024, and payment information will be required upfront. Check out the FAQs and indicate your interest using the Canva Sign-up Google Form.
New international branding community
Exciting news from our colleagues in video – a recording of the first video community meeting can now be found on the brand guide! Visit the Video community page on the brand guide, sign up for the distribution email list, or find the meeting invitation on The Academy calendar. If you are looking for b-roll assets today, please visit the ASU Brand Library to check out what was released at Summer Camp.
Join the video community plus new b-roll for your use
Exciting news from our colleagues in video – a recording of the first video community meeting can now be found on the brand guide! Visit the Video community page on the brand guide, sign up for the distribution email list, or find the meeting invitation on The Academy calendar. If you are looking for b-roll assets today, please visit the ASU Brand Library to check out what was released at Summer Camp.
Research storytelling toolkits
Knowledge Enterprise has provided two new resources for those who are storytelling through the lens of research. The CXFEL toolkit is your go-to resource for content relating to the compact X-ray free electron laser. Planning ahead for 2024? The Biodesign 20th anniversary toolkit provides resources for communicators to celebrate 20 years of innovation coming out of the Biodesign Institute.
Creating personalized communications?
A key reminder from our friends that create personalized communications; whenever possible, pull the Preferred name field when reaching out to students, learners, staff, faculty, alumni and community members. Want to learn more? Check out the new Email audience data guidelines page in the brand guide.
Bonus content: There are new post-event email journey templates available from the Outreach Hub in Salesforce Marketing Cloud – learn more in the brand guide.
Artificial intelligence
For those who missed the AI: The hottest technology on the block session, fear not. The resources shared by our experts are only a click away:
- Register for The Academy session: AI industry update with Gartner, Tuesday, Sept. 5, 11 a.m.–noon.
- Learn from Andrew Maynard through the Career EDGE course: AI Foundations: Prompt Engineering
- Follow Andrew Maynard’s research on AI through his Substack
- Check out the Learning Sparks video How Generative AI Impacts Creative Industries
- Join the conversation at the ASU’s Digital Summit on Oct.17, 2023. RSVP today!
- Enterprise Technology article: Students explore ways to embrace AI tools in writing course
- Salesforce trailhead into the ethics of AI
- ASU Learning Experience video: What generative AI tools are available
Who we include is how we succeed
With the academic year underway, we are seeing an uptick of student activity across all ASU campuses and locations. As Chris Howard and Kent Hopkins reminded us during Summer Camp, how we succeed doesn’t follow the recruiting cycles, but is something we must live every day. Check out the new staff resource focused on building a stronger ASU during our daily journey.
Recorded Summer Camp sessions now available!
All the goodness of Summer Camp couldn’t be contained in one email and luckily it doesn’t have to be. Sessions that were recorded during camp are now linked to Career EDGE from the brand guide
Pitchforks for you
One last thing: Wondering about those secret words and Pitchforks you heard about during Summer Camp? You can earn Pitchforks when you engage with ASU Sun Devil Rewards on the official ASU Mobile App. Sign up for Sun Devil Rewards on the app to enter those secret words, play games and more! Pitchforks can be redeemed for ASU gear, tickets and experiences.
Sign up today and use the secret word, BringOnThePitchforks to earn even more Pitchforks!

The Academy
- Happening monthly: Join a community monthly meeting.
- AI industry updates with Gartner: Register for Sept. 5, 11 a.m.–noon
- Half-day Creative Friday with Anna Consie: Sign up for Sept. 22, 9 a.m.- 1 p.m.
- Onboarding to brand: Register for Sept. 27, 11 a.m.–noon.

Brand guide updates highlights
- Fall 2023 enrollment numbers projections: Updated in the Google Presentation template
- About the ASU brand: Explore the brand portfolio work
- Mailing lists: Process for obtaining a variety of lists for your outreach needs
- Fundraising support: Find new tools and resources positioning you for success
- Personalized outreach templates: New designs available in partnership with ASU Print and Imaging Lab
- Paid media: Ziflow training now available
- Rights and releases: Example images of what requires a photo release form
- ASU boilerplate text: West campus updates
- Custom creative workshop: Request a workshop for your team
- GIPHY: Submit your creations for the ASU GIPHY channel
- Patterns: Find new patterns and guidelines to create your own
- Email signature generator: Update to the global impact ranking