University signage guidelines and procedures
Placing campus signage requires review by multiple departments to ensure that it functions efficiently and intuitively while minimizing visual clutter and maximizing brand consistency. The Enterprise Marketing Hub reviews all marketing and communications signage as well as interior space decoration signage to ensure brand alignment. It also coordinates with the Office of the University Architect and with Facilities Development and Management on these matters, as appropriate. These guidelines apply to all properties owned, leased or controlled by ASU and cover the following:
- 4-by-8 framed banners.
- Acrylic and metal panels.
- Construction fence banners.
- Digital signage (Four Winds) through university content interruption feed.
- External campus signage (any form of paid media).
- Fulton Center prism banner.
- Internal campus light pole banners.
- State Press news racks.
- Surface clings.
- Wall and glass wraps.
Building wayfinding and destination identification signage also play an important role at the university. The intent for this type of signage is to guide visitors through the university to their destinations with safety and ease. This includes providing braille, tactile or visual signage to comply with the Americans with Disabilities Act (ADA) requirements. For that reason, compliance with the building wayfinding and destination identification is mandatory. Careful consideration has been given to develop a guide that provides an aesthetically appropriate, as well as cost-effective, solution for thousands of signs, offering versatility and expandability of those signs and the signage system as the needs of the university grow and evolve. Below is a list of the most common building wayfinding and destination identification sign types:
- Building identification (B1A).
- Donor recognition (8A).
- Endorsed brand (1D).
- Entrance identification (C4A).
- Facility services (3A).
- Interior directional (4A).
- Interior directory (5A).
- Room identification ADA (2A).
- Sign inserts may also be referred to as multi-line inserts or acrylic ADA inserts.
- Unit identification (C4B).
- Workspace identification (2B).
- Sign inserts may also be referred to as desk address tags, cubicle and desktop signs or magnetic panels.
Units may not create their own room or workspace identification signage. Replacements for room identification (2A) and workspace identification (2B) inserts must be ordered through ASU’s Facilities Management Sign Shop. This can be done through their service request form. Under request type, select Sign Order to begin your order.
These items were reviewed in detail at our recent Marketing Academy session on signage. Several resources and links were provided to help with units on future signage projects. We highly recommend watching this session through Career EDGE to ensure you are familiar with these guidelines.