Spring All Hands
All Hands is back! Join us on Monday, April 12 for live webinars with Nathalie Nahai, psychologist, international speaker and author of the bestselling book, “Webs of Influence: The Psychology of Online Persuasion,” whose clients include Google, Accenture, Unilever and Harvard Business Review, among others.
As a communications community, we’ve navigated an extraordinary year where digital experiences have become more important than ever. This year has not only changed what we communicate but how we build relationships with our audiences for the foreseeable future. Nahai will help us navigate the changing world of digital communications by sharing the latest shifts in audience needs and examples of how resilient brands are setting the bar.
This year’s agenda for All Hands will focus on two important themes:
9–9:45 a.m.: The psychology of resonant communications and practical tips for building persuasive communications through digital interactions: How are the needs of our audiences changing and what are they looking for when engaging with our brand? This presentation will touch on principles behind persuasive brands and how we can use empathy, language mirroring and active listening to create greater rapport with audiences.
10–10:45 a.m.: Inviting our audiences into new conversations: In today’s environment, we are often inviting audiences into critical conversations and sharing information about university efforts centered on COVID-19, social justice and equity, and a changing on-campus experience. Whether facilitating discussions on a social channel or hosting a small virtual event, it is important to create psychological safety, provide a sense of agency among our audiences and take steps to create the space and context for civil conversations and more complex debates.