Update from the CMO
Greetings and Happy New Year!
To say that 2020 was a challenging year personally and professionally for all of us would be an epic understatement. The long-term effects of the COVID-19 pandemic are still surfacing. It will be a long time before we know how the pandemic will impact not only our economy and cultural norms, but also our physical and mental health. It’s important to recognize the negative effects of a life-altering pandemic. But, it’s also worthwhile to consider a potential silver lining, which I discovered within an article featured in the January/February 2021 issue of Success magazine.
In the wake of traumatic events, many people experience positive psychological change in the form of something called post-traumatic growth. According to the article’s author, Jamie Friedlander, the concept has existed for centuries but it wasn’t until the mid-1990s that psychologists Lawrence Calhoun, PhD, and Richard Tedeschi, PhD, from the University of North Carolina at Charlotte, gave the theory a name.
Post-traumatic growth occurs in the aftermath of a crisis and can help us reframe or better cope with its effects.
In order to experience post-traumatic growth, Tedeschi says someone typically must experience change in at least one of these primary areas* which I believe are relevant to our work lives:
- Improved relationships. One becomes more compassionate, more empathic or has closer interpersonal relationships.
- More confidence in one’s strengths and abilities — especially when it comes to managing difficult circumstances.
- New priorities and possibilities. There’s a notable shift from the way someone previously did things.
As we head into 2021, I’d like to encourage us all to recognize and expand upon this growth.
In that spirit, I invite you to share how you experienced change in your role at ASU in one or more of the areas above: improved relationships, increased confidence in your abilities, new priorities and possibilities. We’ll gather responses and share them anonymously with the marketing community so we can record how our community is emerging from 2020 stronger, together.
– Ann Toca, vice president and chief marketing officer, Enterprise Marketing Hub
*There are two other areas which are more relevant for our personal growth that you can read about in the Success article.
Year in Review and Thrive magazine ordering
Year in Review and Thrive magazine ordering The Year in Review features top university headlines and accomplishments from 2020. It is distributed to 500,000 readers of ASU Thrive magazine and at key university events. We encourage you to order copies for your upcoming events. Complimentary copies are available and can be ordered through the Print and Imaging Lab.
Widen(ing) the possibilities of digital asset management
Photoshelter has been the source of all ASU brand photos for the past five years and we are excited to announce that we are moving to a new digital asset management system, Widen! Widen will be the new home of ASU brand photos and endorsed logos. Our last day in Photoshelter will be Friday, Feb. 12, 2021.
We will be hosting a marketing academy on Monday, Feb. 15 to showcase the new system and how easy it is to find brand photos.