Hub High Five

August 2021

Vaccination incentive campaign and Hearts of Gold initiative

Last month ASU launched its Summer of Care vaccination campaign to engage immersion (on campus) students who have not yet been vaccinated or have not uploaded their vaccination card to myhealth.asu.edu. As a thank you to those students who have been vaccinated and uploaded their vaccination card, weekly drawings were held for a wide range of prizes. Thank you to all the units who shared, posted and emailed our students about this campaign. Your efforts paid off with thousands of new vaccination card uploads. But we’re not done yet! The campaign will continue through the month of August with even bigger prizes. Full details on the campaign can be found in the updated toolkit.

Below are some quick links to help you navigate the toolkit:

With the start of the semester just around the corner, university leadership has asked that we continue to post on social media and email immersion students weekly with the approved campaign messaging. We appreciate your continued efforts and support with this campaign.

We have also added new content to the FourWinds system for the incentive campaign and the new strongly recommended face covering language. These have been provided as videos and static graphics.

Along with continuing the vaccination incentive campaign, Hearts of Gold commemorates the sacrifices and heroic efforts of our community and connects students to the resources they may need, from counseling to COVID-19 vaccines. The pandemic made us dig deep to respond with grit, determination, innovation and humanity. Not only did the Sun Devil community keep moving forward, we rolled up our sleeves and helped our surrounding communities do the same. You are encouraged to:

Use the Hearts of Gold toolkit to participate in the campaign.
Share your story or recognize someone you know who made a difference during the pandemic.

Learn more about Hearts of Gold Incentive campaign toolkit

What happens at camp shouldn't stay at camp

Wow! While we are still reviewing all of our notes and insights from Summer Camp, we are so incredibly grateful for this community and the dedication of each and every one of you for taking the time to share, engage and learn. This year’s camp highlighted new trends, important conversations about diversity and inclusion, a walk-through of the new ASU brand guide, powerful discussions on Web Standards 2.0 and so much more.

Camp by the numbers:

2,370 minutes of learning and growing together.
550 attendees (a record breaking year!).
120 speakers and contributors.
98% of attendees would attend camp again.
50 sessions.
35+ units represented.
4.46 out of 5 average session rating.

Thank you to all of the speakers and units that lent their expertise to support this year’s efforts and thanks to all of you for showing up and being part of this community!

Although this year's camp has come to a close, we know you are eager to take what you learned and start implementing now. We are excited to share that all of the sessions are now available in Career EDGE. We encourage you to watch sessions that you were not able to attend and share the sessions you loved with your colleagues. You can also access all of the slide decks on the brand guide and use them as references in your work.

But the insights don't stop there. Check out the latest lineup of learning opportunities on the brand guide.

And finally, if you attended camp, be on the lookout for your yearly calendar and new brand guide at a glance booklet. Both items will arrive via interoffice mail.

If you did not attend camp, you can order your brand booklet through the Print and Imaging Lab.

We truly can't say it enough: thank you! We can’t wait to see you next year at camp. Save the date for July 18–22, 2022.

View session on Career EDGE

Inclusion style guide working group

During Summer Camp this year, we started an important discussion about inclusion and how this key value impacts the way we share the ASU story. Experts from around the university offered their perspective and guidance for incorporating more inclusive language and images in our communications. If you missed the session during camp, you can watch it now on Career EDGE.

We are continuing to deepen and expand upon this conversation together. Over the course of the next year, a work group will be creating inclusion style guide materials that can be used to support our work in the years ahead. We invite members of the community to join the conversation and this effort.

The first working session will be held on Wednesday, Sept. 22 at 10 a.m. If you would like to be included, please email marketinghub@asu.edu. Additional working sessions will take place throughout the year, so be sure to check the Hub High Five and brand guide for future announcements. Community members are invited to join at any time.

Thank you to Chandra Crudup, Suzanne Wilson, Vanessa Ruiz, Juan Mundel and Shay Moser for kicking off this very important conversation!

Watch session Join working group

ICYMI: Welcome to the new ASU brand guide

How do you keep up with brand standards? It can be hard to remember the specific details and nuances so brandguide.asu.edu is here to help. The new and improved ASU Brand and Marketing Guide is your go-to resource for everything ASU brand-related, including the tools, services, training and resources you need to be successful.

Rebuilt using a Webspark 2 beta release, the entire site has been reorganized and updated to provide you the best experience yet. Here’s a glance at what’s new:

Completely revamped content structure and sitemap making it easier than ever to find the information you need in one place.
New and revised standards consisting of more than 160 revised pages and 55 new pages with guidelines and resources to support your projects.
Quick links to training including popular and recommended Marketing Academy sessions and industry resources.
More information about available tools, training, resources and industry best practices in nearly every section.

New content to explore, including best practices, guidelines, training, examples and resources for the following:

Stories and press releases.
ASU News access and training.
Core design principles.
Writing for the ASU brand.
Use of approved vendors.
Filming and photography on campus.
Brand-aligned photos.
Video production.
Request services and approvals.
Digital marketing data standards.
Adobe Creative Cloud libraries.

Patterns and icon standards.
Music for events.
Social media ads.
Animation and motion standards.
Website building on asu.edu.
Information architecture.
User experience (UX) design.
Nametags.
Employee portraits (headshots).
External paid advertising.
Web content best practices.

Thank you to all of the brand guide partners who have worked diligently to help update the site: ASU Foundation, Business and Finance, EdPlus, Educational Outreach and Student Services, Knowledge Enterprise, Media Relations and Strategic Communications, Office of General Counsel, Print and Imaging Lab, Provost and Enrollment Strategic Communications and University Technology Office.

New social media toolkit for your use

As a university we celebrate many annual and recurring holidays, heritage months and ASU milestones. Individual teams are often working to create graphics and messages for their unit’s social media accounts to celebrate the same milestones year after year. We have an opportunity to work smarter collaboratively versus harder individually, so here’s a toolkit with brand-aligned graphics for many of these occasions (with more to come).