ICYMI: Welcome to the new ASU brand guide
How do you keep up with brand standards? It can be hard to remember the specific details and nuances so brandguide.asu.edu is here to help. The new and improved ASU Brand and Marketing Guide is your go-to resource for everything ASU brand-related, including the tools, services, training and resources you need to be successful.
Rebuilt using a Webspark 2 beta release, the entire site has been reorganized and updated to provide you the best experience yet. Here’s a glance at what’s new:
- Completely revamped content structure and sitemap making it easier than ever to find the information you need in one place.
- New and revised standards consisting of more than 160 revised pages and 55 new pages with guidelines and resources to support your projects.
- Quick links to training including popular and recommended Marketing Academy sessions and industry resources.
- More information about available tools, training, resources and industry best practices in nearly every section.
New content to explore, including best practices, guidelines, training, examples and resources for the following:
- Stories and press releases.
- ASU News access and training.
- Core design principles.
- Writing for the ASU brand.
- Use of approved vendors.
- Filming and photography on campus.
- Brand-aligned photos.
- Video production.
- Request services and approvals.
- Digital marketing data standards.
- Adobe Creative Cloud libraries.
- Patterns and icon standards.
- Music for events.
- Social media ads.
- Animation and motion standards.
- Website building on asu.edu.
- Information architecture.
- User experience (UX) design.
- Employee portraits (headshots).
- External paid advertising.
- Web content best practices.
Thank you to all of the brand guide partners who have worked diligently to help update the site: ASU Foundation, Business and Finance, EdPlus, Educational Outreach and Student Services, Knowledge Enterprise, Media Relations and Strategic Communications, Office of General Counsel, Print and Imaging Lab, Provost and Enrollment Strategic Communications and University Technology Office.