Skip to main content
About community banner
Hub High Five

April 2021

2021-grad-ceremonies.jpeg

Commencement assets

Commencement season is upon us and we are excited to share updated assets with the community. We know colleges and units are working hard to develop videos and plans to celebrate their grads — we hope these tools will help you!

  • Videos: The Hub is working with the Office of University Ceremonies to create videos that units will use in their convocation ceremonies. We hope to share these videos no later than April 21. The following videos will be shared via Dropbox:
    1. Welcome, land acknowledgment, placing of the ceremonial mace and a message from President Michael Crow.
    2. Video yearbook (Please note: Colleges are welcome to use their own version of a “yearbook video”).
    3. Messages from the Alumni Association chair, ABOR, USG and GPSA student presidents.
    4. Conferral of degrees, recognition of Moeur awards, academic honors and veterans acknowledgment.
    5. Performance of the “Alma Mater.”
  • Photography on Widen: New graduation photography is available on Widen (including updated regalia feature images). Check back often as new images are being added.
  • Save the date for our upcoming Marketing Academy session on April 14, 2021. In this session, we will discuss the social media plan for Commencement and review the assets and activations that will be available for units. Register here.

If you have specific questions regarding marketing assets for graduation, please contact Kelsey Smith at kelseysmith@asu.edu.

sustainable-promotional-materials.jpeg

Promote Earth Month by being more sustainable with your swag!

Ever think about the swag that you receive from various events and contests? How much of it do you still own and use? Make a difference this month by checking out the Staff Council Sustainability Committee’s Sustainable Swag Purchasing Toolkit for ideas to make your department's swag items more sustainable. In the guide, you’ll discover ideas, vendors and popular sustainable item suggestions. Some highlights include:

  • Key questions.
  • Best practices and branding considerations.
  • Swag ideas and vendors.
web-std-updates-2.0.jpeg

Web Standards 2.0 updates

Key Web Standards 2.0 highlights from the March ASU Web Community meeting:

  1. A revised timeline has been shared for the release of both Webspark 2 (Drupal 9) and the platform-agnostic UI kit for asu.eduJuly 31, 2021 remains the Web Standards 2.0 compliance date for all asu.edu sites and pages.
    • Minimum compliance states for all existing asu.edu pages and sites by July 31 as well as all new sites launching as of April 1 have been set.
    • UTO will sunset support for Webspark 1 (Drupal 7) in early Fall 2021.
  2. Volunteers needed for phase three and phase four pilots — contact Itzel Morales if you’d like to be included:
    • Phase three pilots: kick off Wednesday, April 14. This phase will test alpha and beta releases of Webspark 2 (Drupal 9) and will require technical knowledge to participate.
    • Phase four pilots: will kick off in May, as part of the first community release of Webspark 2. This group will be composed of early adopters of Webspark 2 who are not developers or may not have developer resources on their teams. This phase will help UTO create training and documentation that can scale to users and units who are similarly resourced.
  3. An official inventory for ASU websites has been launched and all units and departments are asked to fill out all fields for any sites you manage or contribute to on behalf of ASU.

This document will be used to communicate standards adoption progress to the ASU executive leadership team and will be the official inventory of ASU websites moving forward. Please add all current details for your sites by Friday, April 16 and plan to update this document as contacts and site information changes moving forward.
Sites for which we are not able to identify an owner will be reevaluated for retirement.

forks-up-sleeves-up

Vaccine campaign updates

A task force continues to meet in coordinating the vaccination communication campaign for the university and is led by Media Relations and Strategic Communications, the Enterprise Marketing Hub, Ask a Biologist and the College of Health Solutions. Guided by marketing research and information from the Ad Council and the State of Arizona, the campaign will focus on three pillars: educate, encourage and engage.

Due to the coordinated efforts of the task force, we ask that units not create their own messaging or creative around vaccines or vaccinations. We will be rolling out content and creative through the Hub High Five and social media Slack channels for units to utilize, the first of which is a social media toolkit to start educating audiences around vaccinations and vaccines.

Face covering updates
Official ASU logos, endorsed logos and the name of the university, colleges, departments, centers or institutes can now be ordered on face coverings! If you’d like to order face coverings with any of these marks, please reach out to the ASU Print and Imaging Lab.

#ForksUpSleevesUp social campaign
The Educational Outreach and Student Services team has made some great updates to the vaccine FAQ webpage. One of the updates includes the addition of a user-generated content gallery for individuals who use #ForksUpSleevesUp on Instagram or Twitter. This content is monitored and manually reviewed, so we encourage individuals to share their vaccination stories to be featured in the gallery. Please continue to post and/or amplify campaign-related content at least weekly on your channels and utilize the #ForksUpSleevesUp hashtag.

A few other updates:

  • Please make sure to check the Airtable content calendar regularly for updates.
  • Vaccine campaign messaging has been added to the Fourwinds system. We have provided videos and static graphics.
  • The COVID-19 vaccine: FAQ page is updated regularly, so please continue to push people to this page.
asu-summer-camp

All Hands reminder and Summer Camp update

Have you registered for All Hands yet? Join us on Monday, April 12 for live webinars with Nathalie Nahai, psychologist, international speaker and author of the bestselling book, “Webs of Influence: The Psychology of Online Persuasion” whose clients include Google, Accenture, Unilever and Harvard Business Review, among others. Nahai will help us navigate the changing world of digital communications by sharing the latest shifts in audience needs and examples of how resilient brands are setting the bar. We look forward to seeing you there!

Summer Camp 2021
We are excited to announce that Marketing Academy Summer Camp planning is underway! Mark your calendars for July 12–16 for a virtual week of collaboration.

Do you have a project, a resource, an example of success you’d like to share with fellow communicators as a presenter at this year’s summer camps? Showcase the ways you and your team are successfully implementing the ASU brand through brand strategies, project management, social media, visual creative, research and insights, email and digital creative. The best people to motivate, educate, inspire and advise the ASU marketing and communications community are those delivering remarkable work and results every day.

The marketing community is hungry for practical, hands-on workshops that provide new approaches to their work. If you have something impactful to share with your ASU communications peers, please apply to speak. Each proposal will be reviewed by a committee of ASU professionals. The deadline to submit your entry is May 10, 2021. Entries focused on in-demand topics, measurable elements or demonstrating a strong application of the brand are preferred.

We are frequently adding and revising the ASU brand guide content to reflect changing industry best practices and ASU policies and to meet the needs of the ASU community. Please reference the brand guide directly for the most current marketing tools and resources.