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Hub High Five

June 2021

Summer Camps

Vaccine campaign updates

A task force continues to meet in coordinating the vaccination communication campaign for the university and is led by Media Relations and Strategic Communications, the Enterprise Marketing Hub, Ask a Biologist and the College of Health Solutions. Guided by marketing research and information from the Ad Council and the State of Arizona, the campaign will focus on three pillars: educate, encourage and engage.

Due to the coordinated efforts of the task force, we ask that units not create their own messaging or creative around vaccines or vaccinations. We will be rolling out content and creative through the Hub High Five and social media Slack channels for units to utilize, the first of which is a social media toolkit to start educating audiences around vaccinations and vaccines.

Face covering updates
Official ASU logos, endorsed logos and the name of the university, colleges, departments, centers or institutes can now be ordered on face coverings! If you’d like to order face coverings with any of these marks, please reach out to the ASU Print and Imaging Lab.

#ForksUpSleevesUp social campaign
The Educational Outreach and Student Services team has made some great updates to the vaccine FAQ webpage. One of the updates includes the addition of a user-generated content gallery for individuals who use #ForksUpSleevesUp on Instagram or Twitter. This content is monitored and manually reviewed, so we encourage individuals to share their vaccination stories to be featured in the gallery. Please continue to post and/or amplify campaign-related content at least weekly on your channels and utilize the #ForksUpSleevesUp hashtag.

A few other updates:

  • Please make sure to check the Airtable content calendar regularly for updates.
  • Vaccine campaign messaging has been added to the Fourwinds system. We have provided videos and static graphics.
  • The COVID-19 vaccine: FAQ page is updated regularly, so please continue to push people to this page.
Sun Devil rewards

Sun Devil Rewards update

We’re making it simple to get the rewards you deserve and ASU experience you love all in one place — the ASU Mobile App.

That’s right, you can now earn Pitchforks for engaging with news and events (and coming soon, games and secret words). Next on deck is introducing new ways for students to earn by rewarding their positive behaviors. Early class registration? You get Pitchforks!

The ASU Mobile app will be your one-stop shop for everything ASU and Sun Devil Rewards.

Get in on the action by providing rewards for the Sun Devil Rewards catalog. It doesn’t have to be a major investment. Send your leftover swag and apparel, provide access to special spaces or share expertise from your unit for nothing more than time. Need some inspo? Flip through these rewards thought starters.

vaccine

Vaccine and Return to Campus campaign

A task force continues to meet to align and coordinate messaging for the university’s vaccination communication campaign and is led by Media Relations and Strategic Communications, the Enterprise Marketing Hub, Ask a Biologist and the College of Health Solutions. Guided by marketing research and information from the Ad Council and the state of Arizona, the campaign has focused on three pillars: educate, encourage and engage.

A sub-committee has also been established for the Fall 2021 return to campus. Similar to last year, this team will ensure all updates to messaging and signage are in place before the start of the semester. Due to the coordinated efforts for the vaccination and return to campus campaigns, we ask that units not create their own messaging or creative around vaccines or COVID-19 related signage. We will be rolling out content and creative through the Hub High Five and social media Slack channels for units to utilize.

#ForksUpSleevesUp social campaign
The Educational Outreach and Student Services team has made some great updates to the vaccine FAQ webpage. One of the updates includes the addition of a user-generated content gallery for individuals who use #ForksUpSleevesUp on Instagram or Twitter. This content is monitored and manually reviewed, so we encourage individuals to share their vaccination stories to be featured in the gallery. Please continue to post and amplify campaign-related content at least weekly on your channels and utilize the #ForksUpSleevesUp hashtag.

A few other updates and reminders:

  • Continue sharing and posting the approved graphics and messaging on your social channels.
  • Reach out to the ASU Print and Imaging Lab to order branded face coverings. Official ASU logos, endorsed logos and the name of the university, colleges, departments, centers or institutes can now be added!
  • Continue to direct people to the COVID-19 vaccine: FAQ page. It is updated regularly. Now that face coverings are no longer mandated outdoors, imagery may show people maskless if they’re outdoors with no requirement to specify when the image was taken.
staff-faculty-potrait

Staff and faculty portraits

Prior to 2020, staff and faculty portraits were accessible to anyone in our old system Photoshelter. A new process has been implemented in Widen to provide access to staff and faculty portraits and ensure they’re used in the proper context, outlined below:

  • Access: Faculty and staff portraits will be kept in a separate area of Widen. Permissions will only being given to a designated unit account. Your lead communicator will be requesting a generic account for your unit to sign in and download faculty and staff portraits. Your lead communicator is responsible for managing access to the unit account and will be in touch once an account is created.
  • File structure and organization: Faculty and staff portraits are organized by fiscal year and searchable by employee name.
  • Portraits: After a faculty or staff member has their portrait captured, the Enterprise Marketing Hub team will upload the photos into Widen and send that individual a private link to download them.

Below are some friendly reminders regarding portrait usage:

  • Faculty and staff members must be notified when their portraits are being utilized.
  • Faculty and staff member portraits cannot be used in general marketing endeavors.

We appreciate your patience in this transition and new process. We recommend reminding faculty and staff about the portrait service offered through the Hub (located in Centerpoint in the Enterprise Marketing Hub office). Please see our calendar for open studio hours.

2.0

Web Standards 2.0 updates for your asu.edu website

Calling anyone who owns or contributes to an ASU website, this update is for you! Writers, designers, content editors, developers, staff and faculty members alike, please read ahead.

ASU web standards encompass all aspects of asu.edu, such as:

  • Text in images (and if it can be used).
  • Layout design.
  • The location to host videos for embedding.
  • Spacing.
  • Color combinations.
  • Fonts.
  • AP writing style (and the use of ampersands and plus signs).
  • Visual guidelines for shared content (like degrees, news, directory, search and events).
  • Text sizes and formatting.
  • Navigation.
  • ASU logo use.
  • Button shape and color.
  • Accessibility.
  • Search engine optimization.
  • Search engine optimization.

Web standards drive and touch upon all of these aspects of every website on asu.edu and more! Learn more about the Web Standards 2.0 project, which kicked off February of 2019 and has been driven by the feedback and direct involvement of more than 200 members of the ASU community. Thank you to everyone who has contributed to this project.

Did you know? Data continues to show that asu.edu visitors see asu.edu as one website versus a collection of many. Standards help us improve the user experience across asu.edu and, as a result, benefit the goals of each unit and improve the perceptions of ASU.

Timeline:

Preparation reminders:

Using Webspark?
Here’s how you can prepare for the stable release that will be available on July 30 to begin developing the next version of your asu.edu website(s):

  • Attend the Drupal trainings offered by UTO. The offerings span beginner level to advanced — there’s something for each of us.
  • Begin exploring and testing with Webspark 2 release candidates 1 (available now) and 2 (available June 30) so that you’re familiar with the new Webspark and are ready to jump into the stable release when it launches July 30. Please note: The shift from Drupal 7 to 9 has a learning curve, even for nontechnical users. Spin up your Webspark 2 test site (release candidate 1).
  • NEW! Have questions as you’re exploring and testing release candidates for WebSpark 2 (Drupal 9) in a sandbox environment? Join the weekly Webspark 2: Drupal 9 release candidate testing support hours with UTO, 2–3 p.m. every Tuesday through Aug. 13. This testing and support time with UTO is a great opportunity to learn all you can to be successful with the stable release (July 30).

Wait, wait — Webspark? Unity? Platform-agnostic? Drupal? CMS? What does all of this mean?

Hearing these terms floating around but not sure what they mean or how they affect your website? Here’s the cheat sheet you may be looking for.

The latest standards releases for asu.edu:

computer

Marketing Academy

Summer Camp is next month! Register today..

Upcoming sessions in June:

We are frequently adding and revising the ASU brand guide content to reflect changing industry best practices and ASU policies and to meet the needs of the ASU community. Please reference the brand guide directly for the most current marketing tools and resources.