Vaccine campaign updates
A task force continues to meet in coordinating the vaccination communication campaign for the university and is led by Media Relations and Strategic Communications, the Enterprise Marketing Hub, Ask a Biologist and the College of Health Solutions. Guided by marketing research and information from the Ad Council and the State of Arizona, the campaign will focus on three pillars: educate, encourage and engage.
Due to the coordinated efforts of the task force, we ask that units not create their own messaging or creative around vaccines or vaccinations. We will be rolling out content and creative through the Hub High Five and social media Slack channels for units to utilize, the first of which is a social media toolkit to start educating audiences around vaccinations and vaccines.
Face covering updates
Official ASU logos, endorsed logos and the name of the university, colleges, departments, centers or institutes can now be ordered on face coverings! If you’d like to order face coverings with any of these marks, please reach out to the ASU Print and Imaging Lab.
#ForksUpSleevesUp social campaign
The Educational Outreach and Student Services team has made some great updates to the vaccine FAQ webpage. One of the updates includes the addition of a user-generated content gallery for individuals who use #ForksUpSleevesUp on Instagram or Twitter. This content is monitored and manually reviewed, so we encourage individuals to share their vaccination stories to be featured in the gallery. Please continue to post and/or amplify campaign-related content at least weekly on your channels and utilize the #ForksUpSleevesUp hashtag.
A few other updates: