Typeface talk: your guide to font licenses
A picture may be worth a thousand words, but a font deserves equal credit for telling a story. ASU’s primary typeface, Akzidenz Grotesk Standard, for example, is integral to the university’s branded marketing and communications, appearing in our advertising, promotional booklets, pamphlets and more.
To grant ASU communicators access to this unique font, the university has secured a limited number of licenses. Following these simple guidelines will ensure our continued ability to use the typeface as part of a successful marketing strategy:
- Approval is required and the font must be installed by UTO. Sharing of font files among users is prohibited.
- When users change their work computers or need to reinstall the font, UTO must track these changes, removing the previous license from a computer no longer in service and adding the font to a new machine. Each font license is tied to a current user’s ASURITE ID.
- When users change computers, departments or leave the university, the previous license must be removed from the computer for which it was originally approved. Teams experiencing high-volume turnover can work with their IT teams to remove the old license so that UTO can track the change. New team members can request the font to be assigned to the computer under their ASURITE ID at the link on the brand guide font page.
To find out who has a font license in your department, email Paul Emerson. To request a license, please fill out the form below.