Financial aid and year-end fundraising: new ASU social media toolkit pilots
One post, two posts, three posts or more a day. We all know that social media can be a hungry beast that’s challenging to feed with useful and meaningful content for our audiences. In an enterprise as large as ASU, content opportunities abound but resources to create content are often less bountiful. Enter the first social media toolkit pilots — created in partnership with key ASU units and the Enterprise Marketing Hub to support your content needs, the needs of your audiences and elevate messaging around universitywide priorities.
You’ve likely seen (and hopefully used) the campaign-specific toolkits the Hub has created in the past for commencement — Return to Campus, Salute to Service, etc. The new pilots for financial aid and year-end fundraising are focused on content that is evergreen and content that can be used for the cyclical messaging needs of the university community and its audiences.
Is the new FAFSA open? Is it time to remind students that spring 2021 financial aid deadlines are approaching? PESC, in collaboration with Financial Aid and Admission Services, has created evergreen graphics and messaging you can add to your social media content calendar throughout the year.
Looking for content to fill out your end-of-year social media schedule and ways to encourage the support of student scholarships, research or university initiatives? The ASU Foundation has created a toolkit with messaging and graphics that any ASU social account can use to promote year-end giving.
Please let us know if you find these useful, and if so, what other toolkits you’d like to see available to the community for ongoing use. Interested in collaborating with the Hub on a social media toolkit for the community? Contact Sarah Hough.