LinkedIn Live is a new live video streaming service that was released last February on the LinkedIn platform as an invite-only beta version for U.S. users. The university LinkedIn account has been approved for the beta and is looking for more events to livestream! Expert Q&As are among the highest-performing LinkedIn Lives, so this is an opportunity to showcase the expertise of faculty as well as any high-profile speakers.
On Oct. 24, the university streamed its first LinkedIn Live event which featured how we’re pushing the frontier with our Interplanetary Initiative. This panel, Space To Thrive, featured ASU President Michael Crow, NASA Psyche mission lead Lindy Elkins-Tanton, ASU Global Explorer in Residence and NASA astronaut Cady Coleman, and interdisciplinary Interplanetary Initiative experts from across ASU.
Below are campaign highlights as of Nov. 18.
- 63,320 impressions.
- 22,644 video views (460 live viewers at peak).
- 705 reactions.
- 409 comments.
- 48 shares.
- 2.62% engagement rate.
If your unit would like to utilize LinkedIn Live and feature an event, please contact Keri Hensley.