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Hub High Five

January 2019

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Join us Feb. 11: brand primer for new university staff


Do you have new members on your marketing team? The Enterprise Marketing Hub is introducing a new Marketing Academy session that will quickly familiarize them with the ASU brand. During this session, we’ll introduce the “Learn to Thrive” concept, provide a brand guide overview and share marketing resources along with helpful tips. This session will be offered four times per year, and the first one is on Monday, Feb. 11, from 9:30–11 a.m. at Centerpoint. Save a seat now.

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Sun Devil Rewards: an engaging way to reach students and alumni

When you partner with Sun Devil Rewards, ASU’s official loyalty app, you can reach an audience of nearly 40,000 ASU students and alumni with key messages. Engage your audience by requesting a secret word; providing content for fun activities like “Tug-o’-War”, polls or trivia games; promoting a message in digital banners or emails to subscribers; contributing swag for the catalog or requesting support for an event. Learn more.

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Here’s a handy ‘brand’-aid for your vendors


ASU marketers and communicators are well-versed in the registered trademarks and official colors and fonts that bolster the ASU brand. But how can you ensure vendors carry on this brand consistency in digital and print content? The Enterprise Marketing Hub offers vendors access to brandguide.asu.edu on a case-by-case basis. To request access for your vendor, email marketinghub@asu.edu.

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3 ways to grow your newsletter’s readership


Newsletters can be a great way to stay in front of university constituents and keep them up-to-date. But how can you ensure your newsletters are read? Here are three key takeaways on subject lines from CB Insights, a capital marketing company that gains about 1,300 new subscribers to its newsletter each week:

  1. Use A/B/C subject line testing. Create three different subject lines and see which receives the highest open rate within a given time period of time. Use the most successful subject line for the newsletter.
  2. Keep subject lines short. Remember that less is more when it comes to subject lines.
  3. Surprise your readers. Contrary data and opinions on widely held beliefs perform well.

Learn more about CB Insights’ newsletter strategies.

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Give us your feedback: Marketing Academy sessions you’d like to attend


In the past, Marketing Academy sessions have covered everything from innovation culture at ASU to Google Analytics. What topics would you like to see in upcoming Marketing Academy sessions? Please take a moment to share your insights. Your contribution helps us deliver content that is informative and relevant to the work you do at ASU.

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