ASU advertising campaign goes live in January
The goal for the Hold Arizona campaign is to improve key perceptions among alumni, prospective students and parents. In Arizona, the campaign is evolving to include messages reinforcing the impact of Fulton Schools of Engineering by featuring innovations, faculty and patents. Constituents in Arizona will see messaging on light rail, out-of-home, digital radio and video, NPR, cinema, print and social media. This year’s Hold Arizona campaign will also be supported by a one-of-a-kind exhibit at the Waste Management Phoenix Open showcasing innovation taking place at ASU.
In California, the campaign message will incorporate more messaging around our Top 10 ranking in patents to help support our role in innovation. The brand is leveraging dynamic, digital out-of-home executions in Los Angeles along with light rail, bus wraps, cinema and digital radio and video.
Learn more about the campaign