New signage guidelines and procedures
Placing campus signage requires review by multiple departments to ensure that it functions efficiently and intuitively while minimizing visual clutter and maximizing brand consistency. The Enterprise Marketing Hub now reviews all signage to ensure brand alignment and coordinates with the Office of the University Architect and Facilities Development and Management, as appropriate.
These guidelines apply to all properties owned, leased or controlled by ASU, and cover the following:
- 4-by-8 metal banner frame inserts.
- Digital signage (Fourwinds).
- Fence wrap/banners.
- Fulton Center prism banner (restricted to university messaging).
- Custom wall and window graphics of any application type (including exterior- and interior-facing surfaces).
- Light pole banners at Old Main.
- Public light pole banners adjacent to ASU campuses (once creative has been approved, you must submit a request for paid media services through the brand guide).
To submit your signage for review, please visit and bookmark brandguide.asu.edu/signage.
Picture perfect: new images available in brand galleries
It’s almost fall, and we have a ripe harvest of new brand photos available for your use in marketing and communications content. Among the images are iconic brand photos conveying innovation, academic excellence and school pride; beautiful campus photography; and events such as commencement and Salute to Service.
Check out the new photos in the brand galleries.
New fall training and networking opportunities
We heard you: After reviewing the responses from the Summer Camps survey, we’ve made a few changes to our Marketing Academy fall lineup to better meet your needs.
Check out our newest offerings:
- Expanded topics include social media, tips for small marketing teams, SEO at ASU and UX design.
- Opportunities to network, share ideas and explore department portfolios and samples of work.
- Integration with Career Edge — when you attend Marketing Academy, it will now be added to your professional development transcript.
- Active involvement in developing brand standards and vision — make sure to join us for the Fall All-Hands from 9–11 a.m. on Oct. 9 at the Memorial Union for a community discussion. We will brainstorm about how we can tackle the creative challenges facing our community and take our brand to the next level. Christine Whitney Sanchez, executive director of Organizational Culture and Human Development from the University Technology Office will be facilitating.
View the Marketing Academy calendar and register for an upcoming session today.
3 social media resources for back-to-school time
It’s back-to-school time, and here are three resources to keep ASU social media communicators on top of their game.
- Looking for #BackToSchool content? “ASU Welcome” videos are available to social media units on campus, courtesy of the Enterprise Marketing Hub, Enrollment Services Communications, ASU Now and Educational Outreach and Student Services. Contact Keri Hensley for access to these videos.
- Have an event to promote? Share it with us! Every semester the Hub creates a monthly roundup of campus events. To include your event in the roundup, fill out this form.
- Stay connected to other ASU social media communicators. Do you have new social media team members? Or simply want to connect with other social media communicators at ASU? Then sign up for the Hub’s ASU Social Media Distribution List and join our ASU Social Media Slack workspace!
To learn more about ASU’s social media guidelines, visit brandguide.asu.edu.