ASU’s Print and Imaging (and rockin’ it) Lab:10k projects, $2M in revenues
Congratulations to the ASU student-driven, student-inspired, student-centric Print and Imaging Lab! The state-of-the-art, cutting-edge “classroom” on the Polytechnic campus has surpassed the $2 million mark in revenues for the first time in its history, completed more than 10,000 projects in FY18 and has grown to a working, ideating, professionally attuned staff of 22 students and 10 high school interns. Led by Senior Director Cathy Skoglund and Operations Manager Chris Myers, the lab is an award-winning, nationally recognized enterprise comprised of students with innovation and attention to detail in their DNA. More than 200 ASU departments and units have turned to the print lab this year for all manner of messaging and marketing promotion — digital, print, graphic design, wall signage and door wraps, billboards, posters, dye sublimation and more.
To learn more about ASU's Print and Imaging Lab and how its growing team of tomorrow’s print and imaging pioneers can help you move your communications in groundbreaking ways, visit print.asu.edu today.
- Learn the crucial difference between reports and stories, between information and experience: The 5 Ws become characters, scenic action, chronology, setting and motive.
- Spread “gold coins,” or rewards for your readers throughout your story. We agonize over leads, then pay less attention to the body
- Capture strong scenes and powerful quotes. Don’t put an unnecessary, boring, meandering quote in your story just to quote someone.
- Put odd and interesting things next to each other. Juxtaposition of interesting words and phrases makes for a livelier read: “How shall we find the concord of this discord?” (William Shakespeare, “A Midsummer Night’s Dream”)
- Get the name of the dog. Sweat the details for a stronger, richer piece: Mopsy vs. Rockadoodle Two.