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Hub High Five

October 2018

Sparky update ahead

New policy for using Sparky in marketing and communications materials

To project academic excellence and quality in all ASU communications and marketing materials, new Sparky guidelines have been established on the use of the athletics mascot Sparky and university spirit mark, now managed by the Enterprise Marketing Hub’s chief marketing officer. Here’s a quick snapshot of the new guidelines: Register today!

  1. Sparky is the mascot for Sun Devil Athletics and spirit mark for use by registered student groups.
  2. All other units must restrict the use of Sparky to those occasions when the communication is related to tradition and university spirit.
  3. Sparky should not be used for communications of an academic or recruiting nature, including research proposals, curricular materials or annual reports.
  4. He should never be modified, dressed or embellished.
  5. No likeness of his body or head may be created.

If you have questions, please contact the Hub. If you plan to use Sparky in upcoming materials, please submit the “Sparky use approval form.”


#1 in the U.S. for innovation

No. 1 ranking, top 5 things to know

For the fourth consecutive year, ASU innovation has set the standard no other university in the country can match, says U.S. News & World Report. That’s right: “ASU No. 1 in innovation, ahead of Stanford and MIT.” As you spread the news about the innovation ranking, here are the top five things you need to know:

  1. Use the official language and refer to ASU as No. 1 in innovation, ahead of Stanford and MIT (without numbers). In the 2019 ranking, Stanford and MIT are no longer in the No. 2 and 3 slots, but comparing ASU to these prestigious universities makes a powerful statement.
  2. Update your email signature with the new ranking.
  3. Spread the word about the innovation ranking as you network by ordering new business cards with the innovation lockup on the back.
  4. Use the 2019 #1 in innovation lockup graphics and badge for print and digital items.
  5. Update your web footers with the current ranking information.
Hands around a desk calendar

Calendar alert: All-Hands meeting next week!

Calling all ASU marketers and communicators to join us from 9–11 a.m. on Friday Oct. 12, in the Arizona Ballroom in the Memorial Union for our next All-Hands meeting. Join us as ASU Chief Marketing Officer Dan Dillon looks back at what we’ve accomplished together and hosts discussions on changes and plans for the year ahead. Register today!

hands typing on a laptop

‘Get the name of the dog’: Small details add up to stronger, richer writing

At a recent gathering of the Online News Association, a presentation on writing tips produced some of these gems that will make your writing stronger, more compelling:

ASU Print and Imaging Lab employee group photo

ASU’s Print and Imaging (and rockin’ it) Lab:10k projects, $2M in revenues

Congratulations to the ASU student-driven, student-inspired, student-centric Print and Imaging Lab! The state-of-the-art, cutting-edge “classroom” on the Polytechnic campus has surpassed the $2 million mark in revenues for the first time in its history, completed more than 10,000 projects in FY18 and has grown to a working, ideating, professionally attuned staff of 22 students and 10 high school interns. Led by Senior Director Cathy Skoglund and Operations Manager Chris Myers, the lab is an award-winning, nationally recognized enterprise comprised of students with innovation and attention to detail in their DNA. More than 200 ASU departments and units have turned to the print lab this year for all manner of messaging and marketing promotion — digital, print, graphic design, wall signage and door wraps, billboards, posters, dye sublimation and more.

To learn more about ASU's Print and Imaging Lab and how its growing team of tomorrow’s print and imaging pioneers can help you move your communications in groundbreaking ways, visit today.

  • Learn the crucial difference between reports and stories, between information and experience: The 5 Ws become characters, scenic action, chronology, setting and motive.
  • Spread “gold coins,” or rewards for your readers throughout your story. We agonize over leads, then pay less attention to the body
  • Capture strong scenes and powerful quotes. Don’t put an unnecessary, boring, meandering quote in your story just to quote someone.
  • Put odd and interesting things next to each other. Juxtaposition of interesting words and phrases makes for a livelier read: “How shall we find the concord of this discord?” (William Shakespeare, “A Midsummer Night’s Dream”)
  • Get the name of the dog. Sweat the details for a stronger, richer piece: Mopsy vs. Rockadoodle Two.


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What’s new:

View "What’s on press"

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Marketing Academy:

Oct. 16: How to conduct a social media audit

Oct. 25: Webforms for nonweb designers