Key takeaways from the All-Hands meeting
At the October All-Hands meeting, the Enterprise Marketing Hub unveiled the target audiences and schedules for two new campaigns: “Take California” and “Hold Arizona.” Designed to increase alumni brand perceptions of excellence, innovation and the increasing value of an ASU degree, the campaigns kick off in January and will run through May. Included in the mix: digital bulletins, radio spots, print ads and more. Also shared at the most recent meeting: updates on design and content guidelines in the brand guide.
If you couldn’t attend the All-Hands meeting or would like a recap, you can watch this video.