Key takeaways from the All-Hands meeting
At the October All-Hands meeting, the Enterprise Marketing Hub unveiled the target audiences and schedules for two new campaigns: “Take California” and “Hold Arizona.” Designed to increase alumni brand perceptions of excellence, innovation and the increasing value of an ASU degree, the campaigns kick off in January and will run through May. Included in the mix: digital bulletins, radio spots, print ads and more. Also shared at the most recent meeting: updates on design and content guidelines in the brand guide. Here’s your at-a-glance guide to those updates.
If you couldn’t attend the All-Hands meeting or would like a recap, you can watch this video.
ASU’s public service college now the Watts College of Public Service and Community Solutions
It’s now official: the Watts College of Public Service and Community Solutions is the new name for ASU’s public service college. ASU announced the historic renaming following one of the largest gifts in ASU history, which was made by Cindy and Mike Watts, founders of Sunstate Equipment Co. The new unit logo for the Watts College of Public Service and Community Solutions is available on the brand guide.
A ‘high five’ to Dan Guerin, recipient of ASU ‘Writer of the Year’ award
Congratulations to Dan Guerin, who has shown commitment and dedication toward ASU’s mission of serving students and community through his wordsmithing work for Enrollment Services Communications. Dan’s focus on messages that reach prospective ASU students and their families reveals an exceptional writing style that is sensitive to all audiences on all channels. His behind-the-scenes work usually doesn’t receive public recognition, making his “Writer of the Year” award especially well-deserved.
Mark your calendar: ASU’s first Innovation Day is Friday, Nov. 16
We read, write and talk about innovation every day at ASU. The inaugural Innovation Day at Sun Devil Stadium is a chance to experience it in an entirely new way, through entertaining and educational hands-on activities, demos and more. The event is also a rare opportunity to celebrate and interact with a wide swath of your ASU community: students, staff and faculty from all four metro Phoenix campuses.
Website content: Make it accessible!
It’s a team sport to ensure ASU’s website content is available — and usable — to everyone. ASU takes web accessibility seriously, but with the sheer number of web pages, the university needs your assistance to identify issues, eliminate barriers and make ASU the most inclusive domain on the internet.
Here’s how you can help: If you're using a screen reader or other assistive technology, please note the "Report an accessibility problem" link is the second link you tab to on the page. If you encounter an accessibility issue, click the link and inform the University Technology Office about the problem. The accessibility link is also available in the footer on every ASU web page. View more information on web accessibility, or email email@example.com, if you have questions. And remember: You can attend one of UTO’s “Access Clinics,” designed to answer your building-greater-accessibility questions. Walk-in support is available from 1 to 5 p.m. on Wednesdays in CPCOM 330-BD on the Tempe campus.
To learn more about ASU's Print and Imaging Lab and how its growing team of tomorrow’s print and imaging pioneers can help you move your communications in groundbreaking ways, visit print.asu.edu today.