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Executing the Brand

Email community

The Email Community is a group of professionals that strive to write, design, build and deploy brand-aligned email communications on behalf of ASU. This community will connect you with other email professionals in order to receive updates, learn best practices and share ideas across the enterprise.

The ASU email community meets bimonthly to receive updates and share ideas, and also connects via our Slack community

View upcoming training sessions for The Academy.

2024 presentations

March 2024

  • Sending to contact IDs instead of email addresses
  • Combating Bots!
  • ASU Thrive
  • Email forwarding delivery overview
  • Salesforce events
View slides

 

February 2024

  • Google/Yahoo bulk sender guidelines
  • Using AI to help build creative content
  • Thrive magazine updates
  • Sun Devil giving day
View slides

 

 

2023 presentations

December 2023

View slides

 

 

October 2023

  • Upcoming and Reminders
  • Managing Exclusions /  
      Suppressions
  • Image formatting
  • Template mix-and-matching
  • Workshop submission request

View slides

September 2023

  • Upcoming and Reminders
  • Email media considerations
  • Multimedia implementation
  • Community Survey

View slides

 

 

August 2023

  • Upcoming and Reminders

  • Takeaways from Salesforce Connections 2023

  • Community Survey

View slides

 

June 2023

  • Getting engagement in a cluttered inbox
  • “Right now” vs. “maybe later” content
  • Writing for short attention spans

View slides

 

April 2023

  • Lists vs data extensions
  • Salesforce - Certifications, support, conferences and more

View slides

February 2023

  • Introduction
  • Community goals
  • Resource review
  • Community feedback

FY22 community meetings

 

  • Litmus Demo
  • Lindsey’s tips and tricks
  • Web 2.0 update - DE Manager
  • Community announcements
View slides View recording
 

 

  • Litmus insights
  • Lindsey’s tips and tricks
  • Newsletter breakout discussion
  • Community announcements
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  • Work+ Campaign
  • Lindsey’s tips and tricks
  • Apple Mail Q&A
  • Don't get blocked
  • Community announcements

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  • iOS 15 update
  • Lindsey’s tips and tricks
  • Campaigns & Datorama reports
  • Community announcements
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  • Subscriber Keys.
  • Lindsey’s tips and tricks.
  • Google Analytics 101.
  • Community announcements.

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  • Datorama Sneak Peek.
  • Lindsey’s tips and tricks.
  • SDashboard Insights.
  • Summer camps.
  • Community announcements.

View slides View recording