Elements of the ASU brand
ASU unit logos and marks
Usage standards
All guidelines for the use of the ASU logo also apply to ASU unit logos.
New unit logos may not be designed or developed by university units for mock-up or production purposes. Approved unit logos will be created and provided only by Enterprise Brand Strategy and Management, after a request has been made and reviewed.
A unit logo includes the ASU sunburst, the unit name and the full name of the university, which may not be omitted in any circumstance. No modifications may be made to finalized unit logo files.
Logos have been designed for the media uses indicated (CMYK and SPOT for print, RGB for digital).
CMYK files are for printing on office and digital printers. Spot colors are custom inks used by specialty printing companies. The RGB color space is used for screen-based applications and MS Office uses.
Download unit logos
The approved color, layout and orientation options for unit logos are located in the ASU Brand Library through our digital asset management solution, Canto.
By downloading the logo you are agreeing to abide by the university standards within the brand guide.
Unit logo system
The unit logo system was introduced in 2004 and refined in 2008. In 2016, the system evolved to respond to today’s environment and the growing strength of the ASU brand.
Who is eligible for a unit logo?
Unit logos, also referred to as endorsed logos, may be requested for university units that need to be consistently represented to the public.
Endorsed unit logos are created by Enterprise Brand Strategy and Management for qualifying units. New unit logos may not be designed or developed by university units for mock-up or production purposes.
Learn more about eligibility details here.